CV
Career History
Assistant Creative Director + Social Media Marketing Manager
Lavender Palette
2023-Current
Develop and execute digital marketing strategies across various platforms including social media, email, and websites to increase brand awareness, engagement, and conversions.
Manage and oversee all social media accounts, including content creation, posting schedules, community engagement, and performance tracking.
Develop and maintain the brand's creative vision, ensuring consistency and alignment with overall brand strategy and objectives
Stay up to date with industry trends, emerging technologies, and best practices in design, advertising, and marketing, and incorporate them into creative strategies and executions.
Digital Manager + Creative Strategist
Beach House PR
2022-2023
Oversaw the Influencer and Social Media teams in day-to-day tasks.
Ideated high level creative strategies for our 20+ client roster.
Built out year long communications programming for the digital team, and oversaw event planning and overall client communication.
Lead weekly meetings with our clients to navigate the digital space, grow their brands and communicate updates on emerging social trends.
Initiated creative problem solving solutions to streamline the influencer and social media team's processes.
Designed pitch decks, aid in video editing, photo editing, illustrations and general design work when needed.
Digital and Social Media Marketing Manager
Versatile Studios
2019-2021
Deliberated planning, goal setting and implementation of social media and collaborative marketing strategies on all platforms and assisted with SEO development through social channels, email marketing, digital advertising and headed all web updates to our custom CRM.
Established brand partnerships with like-minded creative agencies, charities and nonprofits.
Ideate and implement promotional strategies and manage all brand merchandise and promotional material.
Develop and design all pitch material and custom decks for production usage; headed all content management including the website and DAM database.
Digital Portfolio Manager
Junior Editor: Photography + Design
The Wall Group| WME/IMG
2018-2019
The Wall Group| WME/IMG
2013-2018
Structured the digital department for TWG's London + Paris offices, managed a small team of archivists, freelancers and interns on the creative team.
Implemented and devised a new social media strategy to target growing audiences in the European market.
Ensured all company branding, imagery and marketing were on par with company standards and each portfolio aligned with the artists’ individual growth.
Collaborated with IMG Models to devise a new branding initiative and outreach for sponsorships during London Fashion Week.
Worked in conjunction with the LA Digital Media Manager to troubleshoot departmental wide software and design related issues.
Designed branding, logos, press kits, promotional material, infographics, illustrations for social media usage and built custom decks for speciality pitches.
Liaised with fashion photographers, leading fashion publications and studio managers to collect digital assets for the 300+ artists signed to the agency.
Negotiated image licensing fees and image copyright usage to promote our artists' work for social and editorial press.
Assisted in video production to build tutorials featuring our artists partnered with leading beauty brands to promote brand collaborations.
Edited digital image portfolios for 100+ artists signed to the agency based in London, Paris, New York and Los Angeles.